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Alerts others of your availability
The first and most obvious benefit of busy lights is that they act as a traffic light for your desk, letting others known when it’s ok to ‘go’ with their question or when they should ‘stop’ and not interrupt you. This can be essential in workplaces where employees make routine sales calls and an untimely interruption by a colleague could queer their rapport with the prospect.
This is because sales calls are already asking a lot of prospects to sit down and listen to the pitch, so if they hear you address a colleague during the call they won’t feel very important and are unlikely to be convinced by the rest of the pitch. These little things become incredibly important the more high profile the prospect is as key decision makers are unlikely to have the patience for interruptions on your end.
Increase work efficiency and productivity
The subtle benefit of busy lights is that, when employees know they have them, they are more likely to make calls confidently because they know they are unlikely to be interrupted. This means that they won’t need to look over their shoulder or make sure that nobody else needs them because the indicator will clearly show if they are available or not.
Having the knowledge that they won’t be interrupted in the back of their mind means employees will pursue tasks at a faster rather and with more confidence in general. While this benefit is largely an unspoken one, it is very powerful in terms of improving office productivity.
Improve employee morale
As a manger, there are many little things you can do to make the workplace more hospitable and generally more enjoyable for employees to work in. Happy workers are productive workers and busy lights are a great investment in your employees that adds a nice touch they will appreciate.
It’s a way of saying to your employees “your personal productivity matters and we are willing to invest in solutions to make sure you aren’t interrupted”. Workplace interruptions make employees feel like they’ve accomplished less at the end of the day and may lead them to feel dissatisfied with their job.
The two forms of AI
Typically, AI can be separated into two broad forms: narrow AI and general AI. The former refers to systems which have either learned or been taught to perform certain tasks without being programmed to do so; that is, automatically. Examples of narrow AI include self-driving cars and virtual assistants on smartphones. They are limited in that they can only perform certain tasks.
General AI, however, allows the AI system to be more adaptable to different tasks and learn through machine learning. An example of general AI is an algorithm which can teach itself how to get better at chess over time.
How AI is affecting SEO
At the moment, we’re mostly using narrow AI. Google RankBrain is an example of a narrow AI which uses artificial intelligence (rather than human intelligence) to generate improved relevancy in responses to search engine queries. The system uses deep learning to determine which algorithms will yield the best search results. These algorithms change each time depending on the website.
RankBrain is helping us to determine the elements of a good website. It does this by examining which websites respond to search engine queries in the best way and then assessing their common features (such as types of keywords used and their density). It also examines a website’s structure and backlinks, assessing whether they are relevant to the content. This requires us to stick to the AI’s suggestions of what makes a good website.
The list of possible alternative searches you see at the bottom of the page after a Google search query is thanks to RankBrain.
RankBrain is also establishing the current standard in websites and SEO marketing. This standard is based on factors such as websites having a niche and good backlinking. The importance of high-quality cannot be understated. Higher quality content facilitates more engagement with audiences, which the system notices and bases your search engine ranking off.
Similarly, a strong user experience is also valued by the AI. Factors such as high-quality images and video, simplicity of navigation, readability and general usability are considered important, as well as having a similar structure to other websites in the industry you’re in. As you can imagine, the relevance of content is essential. Any links included on your website should lead to sites which are appropriate for the keyword anchors chosen.
So what can you do to keep up with these changes?
It’s still important to be smart with your keywords (using keyword tools are a great way to optimise relevancy). However, there are a number of things you can do to make the most of AI’s impact on SEO. Things such as using cluster analysis and predictive analytics, making the most of good, genuine reviews (which can boost your search rankings), using customer data, and implementing chatbots on your website are all effective ways to do this.
The new age of AI-powered SEO is upon us. Developments in artificial intelligence may seem difficult to keep up with, but it’s possible to stay on top of things by keeping yourself informed and doing your best to work with it.